Professor Sengupta is Chinese Estates Professor of Business & Chair Professor of Marketing at the Hong Kong University of Science and Technology. He was Visiting Professor at Columbia University, New York in Spring 2009.
He has extensive teaching experience in EMBA and MBA programs in various universities/schools, including HKUST (Hong Kong), Kellogg School of Management (USA), Schulich School of Business at YorkUniversity (Toronto), WHU-Otto Beisheim School of Management (Germany), ColumbiaUniversity (New York), Skolkovo School of Management (Moscow) and IndianSchool of Business (Hyderabad).
Professor Sengupta serves an Associate Editor at Journal of Consumer Research, and on the Editorial Boards of Journal of Marketing Research, and Journal of Consumer Psychology. His research focuses on consumer information processing, persuasion and attitude strength, effects of marketing communications, impulsivity and self-control. His research has been published in a number of journals including the Journal of Consumer Psychology, Journal of Marketing Research, Journal of Consumer Research, Social Cognition and Personality and Social Psychology Bulletin.